StoryCorps Excels at Sharing and Repurposing Content

I stumbled upon the video above last year around 9/11. Seconds into it, tears streamed down my face into a salty pool on my keyboard. Little did I know that it would lead me to discover one of the most endearing brands in modern times, StoryCorps.

Sharing stories


Since launching its oral history project at New York’s Grand Central Station in 2003, over 50,000 stories about everyday Americans have been anthologized into a series of podcasts. Not only can you hear the stories via StoryCorps website, they are being:

To honor those who perished on 9/11, StoryCorps partnered with The National September 11 Memorial in 2005 to produce StoryCorps 9/11 – over 1,000 podcasts from friends and family members sharing a personal story about the victims. In 2011, the series (a collaboration between StoryCorps, NPR, POV, and the 9/11 Memorial) received a Peabody Award for the novel way the victims’ lives were memorialized.

Repurposing stories

Animated Shorts

Commissioned by PBS’ POV documentary program, of the thousands of podcasts recorded, 21 have been reimagined into brilliant animated shorts. In addition to the one above two more were produced that brought to life tales of heroism, sorrow, and love as part of the StoryCorps 911 project.

One of my favorite animated stories is shared by Carl McNair, the older brother of the late NASA astronaut, physicist, and trekkie, Ronald McNair. As a trekkie, I was moved because the animation masterfully illustrated Ronald’s fascination with science by cleverly integrating Star Trek: The Original Series TV series into the storyline – a show we both grew up watching.

Directed and produced by cartoonists Tim and Mike Rauch, the brothers were initially inspired by Aardman Animation‘s film below, Going Equipped, because it explored how animation can be used to tell stories about the human condition.

So that’s the answer

Add podcasts, animations, stir and watch your brand awareness grow? Not necessarily.

The power behind StoryCorps is that they recognize that every voice matters and have taken the time to listen.

What brands have you come across that are genuinely listening to their audience?


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