As an aspiring entrepreneur, I’ve been transitioning into a second career in content marketing over the last year. My journey to this burgeoning field has been anything but linear. I revel in that fact, however, and have come to appreciate how not having a background steeped in traditional marketing can bring a novel and fresh outlook.
If you’re unfamiliar with the term, according to the Content Marketing Institute, content marketing is:
a marketing technique that creates and distributes relevant and valuable content (i.e., videos, webinars, articles, apps) to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
the art of communicating with your customers and prospects without selling.
not pitching your products or services, it’s delivering information that makes your buyer more intelligent.
Boiled down to its essence, content marketing = storytelling.
Once I came to this realization, my enthusiasm and interest in the field peaked because there are countless creative ways to tell a brand’s story.
Most recently, I stumbled across a cool animated video platform, GoAnimate. I decided to use it to create a series of animated webinars that educate small business owners about content marketing. Rather than use the real Bahati as the host, I thought it would be cooler to use an animated version of myself, Babs.
With the help of GoAnimate, I’ve had a blast producing an animated talk show called Engage. I’m not ready to apply to Pixar, however, GoAnimate can give you an outlet for writing, producing, directing, and composing animated videos.